Web Searching as an Important Revenue Source for Various Online Firms Essay

Web Searching as an Important Revenue Source for Various Online Firms - Essay Example In order to assess and highlight the current web browsing trends, the paper compares the performance of different browsers and their individual and market performance as well. This comparison would enable to determine the most effective way to gain digital competitive advantage for Google Chrome. Our goal from the analyzation of these market shares to company perceived value is to be able to finally bring google chrome over the top and make it the number one most used web browser. We are in a position and ready to do this, however, first, we need to better understand what we can gain from this. We will be able to gain a better understanding of our competitors and their reliance on web browsers as a source of revenue for their company. Seeing as web browsers have almost no cost, this seems to be a very effective method of raising profits without raising costs. Since Google has a primarily web-based source of total income, it would be wise of us to increase this even more; this has been difficult in recent years seeing as how Google sells only the chrome book as hardware. This will give us a good idea of who may be a possible target for a business deal in which we are allowed to download our web browser as the default. As we are able to see from the numbers alone, we have been able to gain twenty-eight percent of web browser market share within the two years of our introduction of chrome in 2010. The majority of this share was at the expense of Firefox and Internet explorer who had held 32.7% and 52.4% respectively, at the time of our introduction. At the time, safari had only held 3.72% of the market share, which although halved by 2012, does not explain the significant increase that we have experienced with chrome. Currently, the market share for Internet Explorer, FireFox, Safari and Chrome are 34.6%, 5.14%, 1.39% and 28.24%, respectively; meaning that we are 6.36% of market share away from being equal to the market share of internet explorer.